MICE Promotion

The world has formed three major exhibition sectors, Europe, America and Asia. In the process of the rise of the Asian MICE industry, Malaysia is the most promising region in Southeast Asia, combining the international Halal market and the ASEAN market, with its superior geographical conditions and strong government support. 

Malaysia's economic diversity, excellent infrastructure, logistics services and supportive government policies have made it increasingly attractive to the international market. The Malaysian MICE industry started in the 1970s and has grown rapidly since the 1990s, with Kuala Lumpur now being one of Asia's international convention centres.

With the global spread of the new coronavirus epidemic, countries have taken strict preventive and control measures, and enterprises are unable to travel abroad to promote their products. Although a large number of online exhibitions have been held, the effect is minimal and the lack of a bridge for face-to-face market communication has greatly hindered the development of enterprises.

ONESELL, as a cross-border e-commerce service platform between Malaysia and China, not only has online distribution and promotion channels, but also has rich experience in offline exhibitions and sales. Through the combination of online and offline, it can help enterprises to promote their brands and enhance their visibility in the local market to the greatest extent; it can also help enterprises to make various business connections and seize market opportunities in the post-epidemic period with early layout.